Paul Clifford is the founder and CEO of PageOneTraffic Ltd. He has been building automation software for over 20 years. Prior to 2011 he worked with Nike, Statestreet Bank, Adidas, Carrefour and DeutschePost building large enterprise SaaS platforms – which are still in use today. He has been involved in 3 start-ups, the last of which sold to Taleo Inc for $38 million in 2011.